BINALI Lip Primer with PCA is designed to prep, hydrate, and smooth your lips before lipstick application. Its advanced PCA-based formula helps retain moisture while visibly softening the look of lip wrinkles and dryness, creating an even surface for colour. This non-sticky, refreshing primer enhances lipstick wear while keeping lips comfortable throughout the day. Perfect for daily use, it prevents patchiness and supports a smoother finish—especially helpful in dry weather or air-conditioned environments common in India. Use it alone for naturally soft lips or under lipstick for improved longevity and appearance.